E-mail is one of the most important and effective tools in an Internet marketing campaign, but it will only work if it’s done right. And doing it right isn’t easy–e-mail marketing can yield spectacular successes, but companies must be extremely careful about how they do it.
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A website is no different from any other project: It must be thoroughly planned and managed throughout. Anything less than 100 percent effort in building a website is a sure-fire recipe for disaster. Objectives must be defined, briefs written, milestones set, and tasks assigned.
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eFoodservice — Chicago, IL
Let’s face it, there is no need for eBusiness unless you have created a web site strategy. And creating it right is the key. This session will give you a step-by-step guide in order to make your strategy a success! After attending this presentation, you will know how to:
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Beauty Online 2000 — New York City, NY
Are you absolutely sure that your web site is running at peak efficiency, dazzling customers, coming up high in search engines, generating an adequate ROI, and not leaving you exposed to unnecessary litigation?
Step-by-step, you’ll learn what areas to audit in your Internet presence, including: legal and procedural, public relations, financial, performance and reliability, customer service, Internet marketing task force, technical, user experience, accessibility, content, community, “findability”, e-commerce, privacy, and last but not least, security.
This interactive workshop will give you hands-on experience with:
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The Internet’s top engines and directories account for more than 95 percent of all search traffic. Yahoo! alone commands more than half the market, and a Compaq study found that 68 percent of 500 million users only looked at the first page of results. For a top 10 search results position, the focus must clearly be on the big players. A company should start with its existing website.
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What’s the point of spending money on a great website if no one visits it? In part
one of this two-part series, the basics are covered: making the most of domain names, directory listings, and search engine rankings to improve a website’s traffic.
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Performance Measurements for Web Business -- Turning Your Internet Site Into an e-Business Profit Center — Chicago, IL
Are you absolutely sure that your Web site is running at peak efficiency, dazzling customers, coming up high in search engines, generating an adequate ROI, and not leaving you exposed to unnecessary litigation? Step-by-step, you’ll learn what areas to audit in your Internet presence, including: legal & procedural, public relations, financial, performance & reliability, customer service, Internet marketing task force, technical, user experience, accessibility, content, community, “findability”, e-commerce, privacy, security, and last but not least Y2K.
This interactive workshop will give you hands-on experience on:
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EconoPrint 1999 Seminar Series — Madison, WI
Whether you have an established website or you’re just beginning to think about one, this in-depth workshop will help you meet the new millennium head-on — with objectives, strategies, tactics, and measurable results, all in hand. Do you feel confident that your website is running at peak efficiency, dazzling customers, coming up high in search engines, generating an adequate ROI, and not leaving you exposed to unnecessary litigation?
Or, if you don’t yet have a website, are you adequately prepared to develop a solid Internet marketing plan, assemble an Internet marketing task force, create a budget and timeline, and then bring the project in on time and on budget? This seminar will introduce you to powerful and effective tips, tools, and techniques for planning and executing an effective Internet presence.
Specifically, you will learn:
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You compete online against every website that could possibly be of interest to your customers. So how do you satisfy–or better yet–dazzle your customers? Creating a personalized, interactive online experience will pay dividends in customer loyalty. Rise above “data smog” on the Internet to help customers deal with information overload, solve their business problems, and become more productive. Above all, make it easy for them to do business with you.
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Staying at a bed-and-breakfast is just like spending the weekend at a friend’s
house — except that you can enjoy the homemade pancakes and coffee without
feeling obligated to reciprocate by springing for lunch later. Of course, you may have to endure a bit of awkward morning chitchat with total strangers, but many consider that a small price to pay for the B&B experience.
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Business Blogging
Copywriting
Podcasting
HEADQUARTERS
2820 Walton Commons West, Suite 123
Madison, WI 53718 USA
Phone: (608) 285-6600
Toll-free: 888 207-1109
REGIONAL OFFICE
36 Anzac Rd., Browns Bay
Auckland, New Zealand
Phone: (+64) 9 476-4601
infodesk@netconcepts.com
